Interview | 2K President: Curry forces us to adjust the offensive balance 23 ‘will be the best in history

Every fall, Nie Singh,AKA Ronny 2K, will get the first game files one Friday before the release of the latest series of nba2g. Nba2g, as one of the representatives of the video game era, Ronny released his game body on Twitter to promote the game, which made those hysterical game fans compete crazily, I hope to spend a lot of money to get the game in advance.

“Everyone is saying, ‘what, you can play. I will fly to you, no matter where I am. A guy told me that he would fly from London just to take a game and go back. I thought to myself, ‘the price is not low! ‘”Said Ronny.

The 2K release lasted for a week, and the host held an event in downtown Los Angeles, inviting online red to try it out in advance and designing 2K cards, T-shirts and photos. The organizer provided free drinks and food, and also invited Lil Wayne to perform. One of the cover figures of this year-Sun Star Booker also came to the scene, as well as other stars such as Xiao Pippen.

2K23 was released on September 9, local time. There were five cover athletes: Booker, tolexi, Su-Bird, Jordan and rapper J-Cole. The latter recently played professional basketball in Scarborough, Canada. In February of each year, 2K will start the screening of cover characters, which is usually decided in March, several months ahead of the announcement in June.

“By the middle of June, everyone was saying, ‘The cover character should be FMVP-Curry. ‘We want to predict the future, but we can’t. There are always a large number of candidate lists, but who do we think can best convey the information we want to convey?” Ronny said in an interview.

Ronny was interviewed by TA and talked about why J-Cole was chosen, the return of Jordan’s challenge, the scoring of 2k players, the improved game characteristics, and the adjustment to the three-point era, and the possibility of returning to the tournament only for players.

Right: Ronny

Q. What are the criteria for choosing these five cover characters?

Ronny: This year’s theme is “greatness”. That is the main theme we want to play. The greatest game in history, we think 2K23 will be the greatest 2K game in history. But Booker is probably the best 2k player who won the 2K Championship during the epidemic. He is also one of the best game players. I think there are three reasons why we choose active players.

I want to talk about career track, a player whose career is in the rising stage. Another major reason is that they have to play the game and spend a lot of time knowing how to talk about the game. What he said must be true. The third reason is whether it can meet our marketing plan. We have always wanted to elaborate a story, whether in advertising, marketing or other aspects.

Booker can meet all the above conditions. Of course, Tao Lexi and Su-Bird are the best players in the history of WNBA. Su-bird and I am are very good friends, and I am also at the scene of her last match. Her career is really amazing. She has won four championships and it is reasonable to choose her. MJ is needless to say, the 23th forever. But I think what Jordan has passed is more than all this. This is to tell everyone that 2K23 will be our best generation.

Q. Booker’s cover, you specially shot it. Usually you will choose a picture in the competition.

Ronny: Yes, many people don’t know. People always thought that we would shoot specially for the cover. Booker is the first, which gives us more creativity and change when making covers. I think this is one of our best covers so far, because he is not a photo of the action in the competition. This is the result of everyone’s brainstorming, so he is also very happy to participate in it. He is very keen to participate in creation and similar things. This sets the tone for future cover production, which I think will be one of the things we will try and copy more in the future.

Q. I think the most interesting one is J-Cole’s. You decided not to use NBA/WNBA professional players, but chose a rapper. You have been brewing on Twitter for several years. How did this connection come about?

Ronny: I talked with J-Cole three and a half years ago. I will never forget our chat. At that time, I finished the All-Star Game. J-Cole took part in the All-Star weekend and deducted one. I thought to myself, “it would be cool to make J-Cole part of our game.” So we talked that night. He said, “I have always wanted to participate in the” my career “model.” He is also a keen 2k player. So this is what we have always wanted to do, but these things need time. We have to come up with a storyline that matches him, which is also the task we want to accomplish in the last year.

Moreover, the intersection between music, stars and fashion is obviously 2k, so now is the right time for cooperation. Will we cooperate again in the future? At least this has been well received by the game community and players. I want to move closer to that direction to make our fans happy. But I don’t know whether it will be music in the future. It may also be a wider range of things, stars or fashion. We have many ways to cooperate. Therefore, as long as players are interested in this, I think this is something we will continue to push forward. Because we always respond to the needs of fans, don’t we? This creates more opportunities for us to do more content. People will always feel excited, and social media also react strongly to this.

Q. What do you think is the biggest difference between 2K23 and 2K22?

Ronny: I think there are huge differences in game characteristics. The first is Jordan challenge mode. However, in terms of game operation, it balances the abilities of both sides of attack and defense and increases the number of self-created players. Especially in the Curry era, we tried to figure out the balance between outside and inside attacks. How should external projection be performed in the game? I don’t know if you have seen a data. The effective hit rate outside 35 feet is even higher than that within 10 feet. This is incredible, so how do you build the thinking process of the game in this mode? You don’t want everyone to throw Super-far three points, but this is part of the game and efficient, so this is always the point we want to adjust.

Of course, the biggest difference is Jordan’s challenge. The blocks are smaller but more playable. In the past, there were too many buildings and too many unnecessary walks. My career model is more dramatic than before. I think MC model is more serious than cheerful now. Fantasy team has a new online three threat cooperation match, which I think will attract players from all over the world to PK with various legendary cards without consuming contract cards. We hope to increase playability so that all players can be attracted, and we haven’t even talked about my NBA mode.

Q. The coolest game content is in different NBA years. How long did it take to build this model?

Ronny: Obviously, we need to use different comment styles and camera modes. I think like Jordan’s challenge, we will use various filters to restore the picture of that year. We spent a lot of time watching the previous videos and tried our best to restore them to the greatest extent.

We have four times: magicians and big birds. In the early 1980 s, it looked like TV broadcasting in the 1980 s. Then the Jordan era, then Kobe, and finally modern. The way of competition and presentation are different. I think players will experience different fun from different times. Of course, you can also choose to turn off these filters, but I think people will find a lot of efforts we have made behind them.

Q. You have re-launched the Jordan challenge, which is the first model in 2K11 and now adds five new challenges.

Ronny: I want to say that this is not a simple increase, but a whole reconstruction. Countless people have contributed to this-you will see interviews from shark O’Neal, Jenny Bass, Rodman and Ewing. With the deepening of the game, you will feel these people’s views on Jordan. This is a completely different content, so it is not called reconstruction, but from scratch.

So there are 15 levels in total, and there were 10 levels before, but these 10 are the most famous games in Jordan’s career. We have thought about other impressive games, such as facing Kobe for the first time. It was a torch relay challenge. You must win your opponent 20 points, then use Jordan to get at least 36 points, and limit Kobe to less than 20 points. Therefore, as the level progresses, the difficulty of the game will gradually increase. But this model runs through his entire career. For those players who have never experienced Jordan’s era since childhood, it can help them know who is the best in history.

Q. Which team or player is your favorite? I remember you said before that you liked Durant very much.

Ronny: KD is my favorite player in the current era. He is also my good friend, which is quite interesting. In fact, I want to look for freshness every year. I will use different teams. I haven’t thought about what to use in 2K23, maybe it’s Forest Wolf. They have two excellent big guys, which may be very interesting to play. I often used jazz last year, and I should use Timberwolves this year.

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Q. What do you think of this year’s scoring system?

Ronny: I think the scoring system can attract more people to pay attention to us, and the interaction with players also shows that they care very much. Scoring is very important to them, but in fact it depends entirely on their performance on the court.

In a word, scoring brings a lot of traffic every year. But if you look at the scores of the top 20 players, it is still very reasonable. The reason why people are angry may be that there are no 99 players in active service. But I like the current score very much, which can truly reflect the history of basketball.

Q. Only professional players participated in the tournament and achieved good response during the epidemic. Is there any plan to return this tournament?

Ronny: Of course I do, but the most challenging point is how to hold it in the middle of the season. Maybe it will never happen again, right? We have no chance to make these players have nothing to do for a long time. The only chance is in the offseason, but the problem is that we just announced the cover figure when the finals were over. Then the game was released one month before the start of the regular season, so we can fill this time gap.

However, it is difficult to get NBA players together. The only possibility is the end of September or the beginning of October. But they still have to participate in the training camp, so it is very challenging to hold the tournament. In the past, it was very successful. They liked to spray rubbish words when playing games, just like watching NBA broadcast. However, the epidemic allowed them to talk rubbish while playing 2K, and the fans could see the real personality of each player and the significance of the 2K game to them.

Author: Jovan Buha

Compilation: Fontaine

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