According to the report of Southern Metropolis Daily, the official website of Shanghai market supervision bureau showed that recently, Budweiser Investment (China) Co., Ltd. had a drinking action in a wine advertisement released in 2015, he was fined 600000 yuan by Shanghai Huangpu District market supervision administration. On September 9, the reporter from Nandu Wancai news agency sent a reply to Budweiser Investment (China) Co., Ltd. As of the press release, no reply has been received.
The reporter from Nandu Bay financial news agency noticed that since 2019, the company has published illegal advertisements five times, and has been fined a total of over 1.6 million yuan. The reasons for punishment include drinking actions in alcohol advertisements, obscenity, pornography, gambling, superstition, terror, violent content, etc.
Penalty:
Budweiser 2015 ads contain stars like O’Neal and Chang Chen-yue drinking
He was fined 600000 yuan for releasing such advertisements four times.
According to written decision of administrative penalty, on December 3, 2021, Shanghai Huangpu District market supervision bureau received 12315 reports from all over the country: the star O’Neal, a star published in the article published in 2015 in the public Number of Budweiser operating on Harbin Beer, chang Chen-yue and other advertising videos with drinking actions.
Now it is found that in order to promote the product “Budweiser” of Harbin Beer group, the company released an article named “Let You RAP” on its WeChat public number “Harbin Beer HarbinBeer” on May 28, 2015! Harbin Beer loudly together to create your exclusive MV!” Publicity picture article, this publicity picture article contains a Harbin Beer promotional version of MV. Drinking action appeared in the 12th to 13th seconds of this video, specifically Shaquille. O’Neal, Chang Chen-yue, Yao Zhongren (from left to right) raised the bottled Harbin Beer at the same time, looking up and drinking.
The punishment statement mentioned that the above acts are suspected of violating item (2) of Article 23 of the Advertising Law of the People’s Republic of China. “alcohol advertisements shall not contain the following contents:… (2) the act of drinking; the provisions of ….. constitute the act of publishing alcohol advertisements with drinking actions.
Shanghai Huangpu District market supervision bureau believes that the company’s illegal advertisements were released on a single self-media, and the illegal advertisements were deleted immediately after the incident, which did not cause damage to human health, personal and property. However, in view of the long duration of the illegal act when the advertisement was published on May 28, 2015, the illegal act was administratively punished for releasing the illegal advertisement with drinking action on the internet four times from 2019 to 2021, comprehensive consideration decided to impose a heavier penalty on the company, specifically a fine of 600000 yuan.
Written decision of administrative penalty screenshot